A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing

  1. Orriols-Puig, A.
  2. Martínez-López, F.J.
  3. Casillas, J.
  4. Lee, N.
Revista:
Journal of Business Research

ISSN: 0148-2963

Any de publicació: 2013

Volum: 66

Número: 9

Pàgines: 1332-1337

Tipus: Article

DOI: 10.1016/J.JBUSRES.2012.02.033 GOOGLE SCHOLAR