Automatic discovery of potential causal structures in marketing databases based on Fuzzy association rules

  1. Orriols-Puig, A.
  2. Casillas, J.
  3. Martínez-López, F.J.
Book Series:
Studies in Fuzziness and Soft Computing

ISSN: 1434-9922

ISBN: 9783642156052

Year of publication: 2010

Volume: 258

Pages: 181-206

Type: Article

DOI: 10.1007/978-3-642-15606-9_14 GOOGLE SCHOLAR