Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems

  1. Martínez-López, F.J.
  2. Casillas, J.
Revue:
Industrial Marketing Management

ISSN: 0019-8501

Année de publication: 2009

Volumen: 38

Número: 7

Pages: 714-731

Type: Article

DOI: 10.1016/J.INDMARMAN.2008.02.003 GOOGLE SCHOLAR

Objectifs de Développement Durable

La source de données: Scopus