Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison

  1. Castañeda, J.-A.
  2. Frías-Jamilena, D.M.
  3. Rodríguez-Molina, M.A.
  4. Jones, A.
Journal:
Electronic Markets

ISSN: 1422-8890,  1019-6781

Year of publication: 2020

Volume: 30

Issue: 4

Pages: 759-773

Type: Article

DOI: 10.1007/S12525-019-00372-9 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus