The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

  1. Castañeda-García, J.A.
  2. Frías-Jamilena, D.M.
  3. Del Barrio-García, S.
  4. Rodríguez-Molina, M.A.
Journal:
Journal of Travel Research

ISSN: 1552-6763,  0047-2875

Year of publication: 2020

Volume: 59

Issue: 8

Pages: 1447-1463

Type: Article

DOI: 10.1177/0047287519881506 GOOGLE SCHOLAR
Data source: Scopus