Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

  1. Polo Peña, A.I.
  2. Frías Jamilena, D.M.
  3. Rodríguez Molina, M.Á.
  4. Rey Pino, J.M.
Journal:
Journal of Travel Research

ISSN: 1552-6763,  0047-2875

Year of publication: 2016

Volume: 55

Issue: 3

Pages: 362-379

Type: Article

DOI: 10.1177/0047287514546224 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus