Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm

  1. Polo Peña, A.I.
  2. Chica Olmo, J.
  3. Frías Jamilena, D.M.
  4. Rodríguez Molina, M.A.
Journal:
International Journal of Tourism Research

ISSN: 1522-1970,  1099-2340

Year of publication: 2015

Volume: 17

Issue: 1

Pages: 54-65

Type: Article

DOI: 10.1002/JTR.1966 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus