The moderating effect of culture on overall perceived value in the online purchasing process

  1. Sabiote, C.M.
  2. Frías, D.M.
  3. Castañeda, J.A.
Journal:
Service Business

ISSN: 1862-8508,  1862-8516

Year of publication: 2013

Volume: 7

Issue: 1

Pages: 83-102

Type: Article

DOI: 10.1007/S11628-012-0146-X GOOGLE SCHOLAR
Data source: Scopus