Selling on Instagram: Factors that Determine the Adoption of Instagram Commerce

  1. Herzallah, D.
  2. Muñoz-Leiva, F.
  3. Liébana-Cabanillas, F.
Journal:
International Journal of Human-Computer Interaction

ISSN: 1532-7590,  1044-7318

Year of publication: 2022

Volume: 38

Issue: 11

Pages: 1004-1022

Type: Article

DOI: 10.1080/10447318.2021.1976514 GOOGLE SCHOLAR
Data source: Scopus