A review of comparative advertising research 1975–2018: Thematic and citation analyses

  1. del Barrio-García, S.
  2. Muñoz-Leiva, F.
  3. Golden, L.
Revue:
Journal of Business Research

ISSN: 0148-2963

Année de publication: 2020

Volumen: 121

Pages: 73-84

Type: Article

DOI: 10.1016/J.JBUSRES.2020.08.023 GOOGLE SCHOLAR
La source de données: Scopus