Segmentation and explanation of smartphone use for travel planning based on socio-demographic and behavioral variables

  1. Vallespín, M.
  2. Molinillo, S.
  3. Muñoz-Leiva, F.
Journal:
Industrial Management and Data Systems

ISSN: 0263-5577

Year of publication: 2017

Volume: 117

Issue: 3

Pages: 605-619

Type: Article

DOI: 10.1108/IMDS-03-2016-0089 GOOGLE SCHOLAR
Data source: Scopus