How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis

  1. Prados-Peña, M.B.
  2. Del Barrio-García, S.
Journal:
Tourism Management Perspectives

ISSN: 2211-9736

Year of publication: 2020

Volume: 36

Type: Article

DOI: 10.1016/J.TMP.2020.100755 GOOGLE SCHOLAR
Data source: Scopus