Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension

  1. del Barrio-García, S.
  2. Prados-Peña, M.B.
Revue:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Année de publication: 2019

Volumen: 13

Pages: 10-23

Type: Article

DOI: 10.1016/J.JDMM.2019.05.002 GOOGLE SCHOLAR
La source de données: Scopus