The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife

  1. Prados-Peña, M.B.
  2. del Barrio-García, S.
Journal:
Journal of Cultural Heritage

ISSN: 1296-2074

Year of publication: 2018

Volume: 31

Pages: 170-179

Type: Article

DOI: 10.1016/J.CULHER.2017.12.003 GOOGLE SCHOLAR
Data source: Scopus