A review of psycho- vs. socio-linguistics theories: An application to marketing research

  1. Alcántara-Pilar, J.M.
  2. del Barrio-García, S.
  3. Crespo-Almendros, E.
  4. Porcu, L.
Book:
Advertising and Branding: Concepts, Methodologies, Tools, and Applications

ISBN: 9781522517931

Year of publication: 2017

Pages: 1-30

Type: Book chapter

DOI: 10.4018/978-1-5225-1793-1.CH001 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus