The moderating role of language on perceived risk and information-processing online

  1. Alcántara-Pilar, J.M.
  2. del Barrio-García, S.
  3. Crespo-Almendros, C.
  4. Porcu, L.
Liburua:
Analyzing the Cultural Diversity of Consumers in the Global Marketplace

ISBN: 9781466682627

Argitalpen urtea: 2015

Orrialdeak: 320-345

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-4666-8262-7.CH015 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus