The quality of internet-user recall: A comparative analysis by online sales-promotion types

  1. Crespo-Almendros, E.
  2. Del Barrio-García, S.
Journal:
Journal of Advertising Research

ISSN: 1740-1909,  0021-8499

Year of publication: 2014

Volume: 54

Issue: 1

Pages: 56-70

Type: Article

DOI: 10.2501/JAR-54-1-056-070 GOOGLE SCHOLAR
Data source: Scopus