How consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging study

  1. Casado-Aranda, L.-A.
  2. Sánchez-Fernández, J.
  3. Ibáñez-Zapata, J.-Á.
  4. Liébana-Cabanillas, F.J.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Any de publicació: 2020

Volum: 53

Tipus: Article

DOI: 10.1016/J.JRETCONSER.2019.101961 GOOGLE SCHOLAR
Font de les dades: Scopus