Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions

  1. Casado-Aranda, L.-A.
  2. Sánchez-Fernández, J.
  3. Ibáñez-Zapata, J.-Á.
Aldizkaria:
International Journal of Business Communication

ISSN: 2329-4892,  2329-4884

Argitalpen urtea: 2023

Alea: 60

Zenbakia: 1

Orrialdeak: 24-61

Mota: Artikulua

DOI: 10.1177/2329488419893746 GOOGLE SCHOLAR
Datuen iturria: Scopus