Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience
- Martillo Jeremías, L.D.
- Polo Peña, A.I.
ISSN: 0265-2323
Argitalpen urtea: 2021
Alea: 39
Zenbakia: 7
Orrialdeak: 1049-1067
Mota: Artikulua