Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages

  1. Guerrero Medina, C.A.
  2. Martínez-Fiestas, M.
  3. Casado Aranda, L.A.
  4. Sánchez-Fernández, J.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2021

Volume: 126

Pages: 99-112

Type: Article

DOI: 10.1016/J.JBUSRES.2020.12.044 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus