Introducing analytics talent in the equation on business value of social media capability: An empirical investigation
- Castillo, A.
- Benitez, J.
- Llorens, J.
- Braojos, J.
Konferenzberichte:
AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
ISBN: 9780996683142
Datum der Publikation: 2017
Ausgabe: 2017-August
Art: Konferenz-Beitrag