Do safe buy buttons and integrated path-to-purchase on social platforms improve users’ shopping-related responses?

  1. Martínez-López, F.J.
  2. Li, Y.
  3. Liu, H.
  4. Feng, C.
Revista:
Electronic Commerce Research and Applications

ISSN: 1567-4223

Año de publicación: 2020

Volumen: 39

Tipo: Artículo

DOI: 10.1016/J.ELERAP.2019.100913 GOOGLE SCHOLAR