Segmentación de clientes potenciales de sistemas de energías renovables

  1. Elena Higueras-Castillo
  2. Francisco Muñoz- Leiva
  3. Inmaculada García-Maroto
  4. Francisco José Liébana-Cabanillas
Revista:
Revista de estudios regionales

ISSN: 0213-7585

Año de publicación: 2021

Número: 121

Páginas: 43-70

Tipo: Artículo

Otras publicaciones en: Revista de estudios regionales

Resumen

El presente trabajo se centra en analizar las variables que influyen en la intención de uso de energías renovables a nivel residencial, así como en la identificación del perfil de los usuarios de acuerdo a diferentes variables socio-demográficas y comportamentales. Para ello se confeccionó un cuestionario online con una muestra de 163 individuos. A través de las pruebas de diferencia de medias se demuestra como las variables que mejor definen esta aceptación son la actitud, el conocimiento previo y el ahorro energético. Asimismo, con ayuda de un análisis clúster se define aún más el perfil del adoptador potencial.

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