The effect of brand experience on customers' engagement behavior within the context of online brand communities: The impact on intention to forward online company-generated content

  1. Yasin, M.
  2. Porcu, L.
  3. Liébana-Cabanillas, F.
Zeitschrift:
Sustainability (Switzerland)

ISSN: 2071-1050

Datum der Publikation: 2019

Ausgabe: 11

Nummer: 17

Art: Artikel

DOI: 10.3390/SU11174649 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus