The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case
- Yasin, M.
- Porcu, L.
- Abusharbeh, M.T.
- Liébana-Cabanillas, F.
ISSN: 1331-677X
Année de publication: 2020
Volumen: 33
Número: 1
Pages: 1985-2006
Type: Article
