The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
- Yasin, M.
- Liébana-Cabanillas, F.
- Porcu, L.
- Kayef, R.N.
Revista:
Journal of Retailing and Consumer Services
ISSN: 0969-6989
Año de publicación: 2020
Volumen: 52
Tipo: Artículo