Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

  1. Crespo-Almendros, E.
  2. Prados-Peña, M.B.
  3. Porcu, L.
  4. Alcántara-Pilar, J.M.
Zeitschrift:
Academia Revista Latinoamericana de Administracion

ISSN: 2056-5127 1012-8255

Datum der Publikation: 2022

Ausgabe: 35

Nummer: 2

Seiten: 148-162

Art: Artikel

DOI: 10.1108/ARLA-06-2021-0126 GOOGLE SCHOLAR