How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

  1. Gázquez-Abad, J.C.
  2. Martínez-López, F.J.
  3. Esteban-Millat, I.
  4. Mondéjar-Jiménez, J.A.
  5. Rejón-Guardia, F.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2016

Pages: 115-116

Type: Book chapter

DOI: 10.1007/978-3-319-11815-4_39 GOOGLE SCHOLAR
Data source: Scopus