The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online

  1. Alcántara-Pilar, J.M.
  2. Del Barrio-García, S.
  3. Porcu, L.
  4. Crespo-Almendros, E.
Liburu bilduma:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Argitalpen urtea: 2016

Orrialdeak: 177-181

Mota: Liburuko kapitulua

DOI: 10.1007/978-3-319-29877-1_39 GOOGLE SCHOLAR
Datuen iturria: Scopus