Empresa híbrida y analítica: caracterización y aplicabilidad

  1. Ferrán Vendrell Herrero 1
  2. Óscar F. Bustinza 2
  3. José Antonio Campos Granados 3
  4. Marco OPazo Basáez 3
  1. 1 Universidad de Birmingham
  2. 2 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

  3. 3 Universidad de Deusto
    info

    Universidad de Deusto

    Bilbao, España

    ROR https://ror.org/00ne6sr39

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Revista:
Economía industrial

ISSN: 0422-2784

Año de publicación: 2021

Título del ejemplar: Servitización Industrial

Número: 422

Páginas: 49-60

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Economía industrial

Resumen

La literatura reciente enfatiza dos tendencias emergentes en la gestión de las empresas industriales. Por un lado, la capacidad analítica de los productos permite mayor interacción con el ecosistema y una toma de decisiones más eficiente. Por el otro, la industria está sufriendo un proceso de hibridación en el que las empresas venden productos y servicios simultáneamente. El presente estudio examina mediante un caso de estudio y un cuestionario estas dos tendencias, así como el surgimiento de un nuevo tipo de empresa industrial que reúne ambas prácticas, al que llamamos “empresa híbrida y analítica”

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Fuente de los datos: Dialnet