It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners

  1. Casado-Aranda, L.-A.
  2. Sánchez-Fernández, J.
  3. Ibáñez-Zapata, J.-Á.
Zeitschrift:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Datum der Publikation: 2022

Ausgabe: 67

Art: Artikel

DOI: 10.1016/J.JRETCONSER.2022.102997 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus