Los productos diferenciados y las cadenas agroalimentariasAlgunos apuntes desde experiencias empresariales del rural gallego y catalán

Résumé

Starting from the approach to the concept of the local in the agri-food context, the communication proposed here works on the geographical range of some food groups, among others, dairy products, meat products, wines and pro- cessed vegetables and fruit and vegetables. This distance between production and / or transformation and sale and / or consumption appears as a variable magnitude in terms, not only of geographical distance, but also of conceptual distance between the actors that handle the different products (PDO, PGI, eco- logical products and proximity products). This work presents the results found from 11 in-depth interviews carried out with a selection of transforming and / or marketing stakeholders from two contrasting rural regions, the inland of Galicia (provinces of Lugo and Ourense) and the Catalan Pyrenees (province of Lleida). All the companies visited transformed and / or sold this kind of products exclusi- vely or, at least, partially. In addition to identifying the territorial projection of the products, the commu- nication deepens the vision that the actors have regarding various issues related to competitiveness. of products, their sustainability in a broad sense and the rela- tionship with the social environment and the territorial framework in which they are generated. The results show that the world of transformation and commercialization of differentiated products has a diverse character in the regions of origin. In this way, beyond some nuances observed between the two study regions, which are related to the territorial idiosyncrasy itself and the different relationship that they show with the world of urban consumption, there are some differences re- garding the identification of fundamental problems and potentials that depend on the company’s own philosophy and the socioeconomic inertias of the food subsector in which they work.