La importancia de los atributos del servicio y el valor percibido en la predicción de la satisfacción de los espectadores de balonmano

  1. Pérez Campos, Carlos
  2. Alonso dos Santos, Manuel
Revista:
Journal of Sports Economics & Management

ISSN: 2340-7425

Ano de publicación: 2013

Número: 3

Páxinas: 33-46

Tipo: Artigo

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Outras publicacións en: Journal of Sports Economics & Management

Resumo

The aim of the paper is to assess the service quality of an international handball championship according to spectator’s characteristics. It’s also established the relative importance of quality dimensions and perceived value in order to predict spectators’ satisfaction. Service quality trough Eventqual scale, perceived value, satisfaction and other attitudinal variables were measured with a selfadministered survey. Results indicate that perceived service quality depends on gender and age of spectators. It’s also noted that perceived value has the strongest effect in predicting satisfaction followed by staff and tangibles of the event.

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