Destination Image on the DMO's PlatformsOfficial Website and Social Media

  1. Molinillo, Sebastian 1
  2. Liébana-Cabanillas, Francisco 2
  3. Anaya-Sánchez, Rafael 3
  1. 1 Universidad de Málaga
    info

    Universidad de Málaga

    Málaga, España

    ROR https://ror.org/036b2ww28

  2. 2 University of Granada, Department of Marketing and Market Research, 18011 Granada (Spain),
  3. 3 University of Malaga, Faculty of Economics and Business, Department of Business Management
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Revista:
Tourism & Management Studies

ISSN: 2182-8466,  2182-8458

Año de publicación: 2017

Volumen: 13

Número: 3

Páginas: 5-14

Tipo: Artículo

DOI: 10.18089/TMS.2017.13301 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Tourism & Management Studies

Resumen

Los turistas se forman una imagen del destino teniendo en cuenta la información recibida a través de canales como los medios sociales y la web oficial de la Organización Gestora del Destino (OGD). A pesar de la relevancia de estos canales pocos trabajos han analizado las posibles diferencias en su influencia en la formación de la imagen. Adicionalmente, el efecto de la distancia psicológica en el proceso de construcción de la imagen del destino no ha sido suficientemente evaluado en un contexto online. En esta investigación se propone un modelo para explicar la formación de la imagen del destino en función de la fuente de información online empleada y de la distancia psicológica percibida. El modelo propuesto es contrastado con un estudio empírico con 264 encuestados, mediante un análisis PLS. Los resultados muestran que la distancia psicológica no influye en la imagen global del destino. Además, la imagen global del destino puede estimarse en mayor medida cuando los turistas abordan los medios sociales como su principal fuente de información. Se discuten las implicaciones y las conclusiones.

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Fuente de los datos: Dialnet