Evaluación de la calidad en servicios de educación superior a distancia: escala SERVQUAL y análisis factorial

  1. Miguel Ángel Tobías Martínez 1
  2. Juan Antonio Fuentes Esparrell 2
  3. Isabel Feriche Rodríguez
  4. Francisco José Álvarez Jiménez 3
  1. 1 Universidade Federal do Paraná (Brasil)
  2. 2 Universidad de Granada (España)
  3. 3 CEIP San Miguel Almuñecar (España)
Aldizkaria:
Etic@net: Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento

ISSN: 1695-324X

Argitalpen urtea: 2020

Alea: 20

Zenbakia: 2

Orrialdeak: 306-335

Mota: Artikulua

DOI: 10.30827/ETICANET.V20I2.16144 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Beste argitalpen batzuk: Etic@net: Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento

Laburpena

Society, business and technology change rapidly, that is why the perception of learning has to be changed in order to keep up with the competitive environment. At present there has been a significant change in higher education and in the learning process in general, with the help of information and communication technologies (ICT) and, especially, due to the Internet. In this context it is highlighted the EAD (Distance Education). This in turn has presented expansion in the market and also convenience to the student, because he chooses the time and where he wants to study. This research has the objective of evaluating the quality (through the scale SERVQUAL and the gap model) of the EaD in an institution located in Rio Grande do Sul. Also the research proposes to refine a research instrument, to make it more accurate, using the factorial analysis. The results pointed out that in the analyzed Institution there are gaps (gaps) to be filled. And the factorial analysis proved useful for the refinement of the research instrument. This made it possible to have greater homogeneity among the variables of each dimension. Therefore, the research proves useful both at the academic and business level.

Erreferentzia bibliografikoak

  • Akbaba, A. (2006), “Measuring service quality in the hotel industry: a study in a business hotel in Turkey”. International Journal of Hospitality Management, 25 (2), pp. 170-192.
  • Almeida, M. E. B. (2003), “Educação a distância na internet: abordagens e contribuições dos ambientes digitais de aprendizagem”. Educação e Pesquisa, 29 (2), pp. 327-340.
  • Amarilla Filho, P. (2011), “Educação a distância: Uma abordagem metodológica e didática a partir dos ambientes virtuais”. Educ. Rev., Belo Horizonte, 27 (2).
  • Cantu-Ortiz, F. J. (2014), “Advancing artificial intelligence research and dissemination through conference series: benchmark, scientific impact and the MICAI experience”. Expert Systems with Applications, 41 (3), pp. 781-785.
  • Capeletti, A. M. (2014), “Ensino a Distância desafios encontrados por alunos do ensino superior”. Revista Eletrônica Saberes da Educação, 5 (1).
  • Carús, L. (2014), “Causes of accidents in terrain parks: an exploratory factor analysis of recreational freestylers’ views”. Wilderness & Environmental Medicine, 25 (1), pp. 94-98.
  • Das, G. (2014), “Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: a study of Indian food retail brands”. Journal of Retailing and Consumer Services, 21 (3), pp. 284-292.
  • Diana, T. (2014), “Validating delay constructs: an application of confirmatory factor analysis”. Journal of Air Transport Management, 35, pp. 87-91.
  • Dyer, P. - Gursoy, D. - Sharma, B. y Carter, J. (2007), “Structural modeling of resident perceptions of tourism and associated development on the Sunshine Coast, Australia”. Tourism Management, 28 (2), pp. 409-422.
  • Edward, M. y Sahadev, S. (2011), “Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage”. Asia Pacific Journal of Marketing and Logistics, 23 (3), pp. 327-345.
  • Fryer, L. K. H. - Bovee, N. y Nakao, K. (2014), “E-learning: reasons students in language learning courses don't want to”. Computers & Education, 74, pp. 26-36.
  • Fuentes, J. A. (2011). Características de la actividad cívica de los adolescentes y jóvenes españoles: e-ciudadanía. Revista Electrónica Interuniversitaria de Formación del Profesorado, 14 (2), 115-126.
  • Gallego, M. J. (1996), La tecnología Educativa en acción. Granada: Force.
  • Ghobadian, A. - Speller, S. y Jones, M. (1994), “Service quality: concepts and models”. International Journal of Quality & Reliability Management, 11 (9), pp. 43-66.
  • González, I.; Quintero, B.; Mendigutxia-Sorabilla, G.; Reche, E. y Fuentes, J. A. (2020). Construction of an Instrument for the Evaluation of the Effects of Information and Communication Technologies among Young People. Sustainability 12 (9): 3785. DOI: https://doi.org/10.3390/su12093785
  • González-Aguilera, D. et al. (2013), “Accuracy assessment of vehicles surface area measurement by means of statistical methods”. Measurement, 46 (2), pp. 1009-1018.
  • Guha, A. S. y Maji, S. (2008), “E-learning: the latest spectrum in open and distance learning”. Social Responsibility Journal, 4, pp. 297-305.
  • Hair, J. et al. (2006), Análise multivariada de dados, (5 ed.). Porto Alegre, Bookman.
  • Hakala, H. (2011), “Strategic Orientations in management literature: three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientations”. International Journal of Management Reviews, 13 (2), pp. 199-217.
  • Hamer, L. O. A. (2006), “Confirmation perspective on perceived service quality”. Journal of Services Marketing, 20 (4), pp. 219-232.
  • Johnston, R. (1995), “The determinants of service quality: satisfiers and dissatisfiers”. International Journal of Service Industry Management, 6 (5), pp. 53-71.
  • Johnston, R. (2005), “Service operations management: return to roots”. Internacional Journal of Operations & Production Management, 25 (12), pp. 1278-1297.
  • Kakoty, S. - Lal, M. y Sarma, S. K. (2011), “E-learning as a research area: an analytical approach”. International Journal of Advanced Computer Science and Applications (IJACSA), 2 (9), pp. 144-148.
  • Klaus, P. y Maklan, S. (2012), “A Multiple-Item Scale for Assessing Service Experience”. Journal of Service Management, 23 (1), pp. 1-1.
  • Kokkinis, G. - Mihiotis, A. y Pappis, C. P. (2006), “Freight forwarding in Greece: Services provided and choice criteria”. EuroMed Journal of Business, 1 (2), pp. 64-81.
  • Lasch, R. y Janker, C. G. (2005), “Supplier selection and controlling using multivariate analysis”. International Journal of Physical Distribution & Logistics Management, 35 (6), pp. 409-425.
  • Liyanage, C. - Elhag, T. - Ballal, T. y Li, Q. (2009), “Knowledge communication and translation: a knowledge transfer model”. Journal of Knowledge Management, 13 (3), pp. 118-31.
  • Löfgren, M. - Witell, L. y Gustafsson, A. (2008), “Customer satisfaction in the first and second moments of truth”. Journal of Product & Brand Management, 17 (7), pp. 463-474.
  • Löfgren, M. (2005), “Winning at the first and second moments of truth: an exploratory study”. Managing Service Quality, 15 (1), pp. 102-115.
  • Malhotra, N. (2001), Pesquisa de marketing: uma orientação aplicada, (3 ed.). Porto Alegre, Bookman.
  • Martínez, M. D.; Chávez, D. R. y Fuentes, J. A. (2013). Los Recursos Educativos Abiertos para la formación en el trabajo. Etic@net, Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, 13 (2), 238-259.
  • Martínez Caro, E. (2009), “La gestión del conocimiento a través del e-learning: un enfoque basado en escenarios”. Investigaciones Europeas de Dirección y Economía de la Empresa, 15 (13), pp. 29-44.
  • Ministério da Educação (207), Referencias de qualidade para educação superior a distancia. Brasília, Secretaria de Educação a Distância.
  • Mireles, M. C.; Fuentes, J. A. y Ortega, J. A. (2018). Equipment, educational leves, uses of mobile pone of doctoral students from Pedagogic Experimental Libertador University. Pixel-Bit. Revista de Medios y Educación, 52, 229-243.
  • Moliner, M. A. (2009), “Loyalty, perceived value and relationship quality in healthcare services”. Journal of Service Management, 20 (1), pp. 76-97.
  • Nainggolan, D. et al. (2013), “Farmer typology, future scenarios and the implications for ecosystem service provision: a case study from south-eastern Spain”. Reg Environ Change, 13, pp. 601-614.
  • Noguera, A. (2014), “First Spanish Version of the memorial delirium assessment scale: psychometric properties, responsiveness, and factor loadings”. Journal of Pain and Symptom Management, 47 (1), pp. 189-197.
  • Öcal, M. E. et al. (2007), “Industry financial ratios: application of factor analysis in Turkish construction industry”. Building and Environment, 42 (1), pp. 385-392.
  • Olawale, F. y Garwe, D. (2010), “Obstacles to the growth of new SMEs in South Africa: a principal component analysis approach”. African Journal of Business Management, 4 (5), pp. 729-738.
  • Ooi, K. (2014), “TQM: A facilitator to enhance knowledge management? A structural analysis”. Expert Systems with Applications, 41 (11), pp. 5167-5179.
  • Parasuraman, A. - Zeithaml, V. A. & Berry, L. L. (1985), “A conceptual model of service quality and its implications for future research”. Journal of Marketing, 49 (4), pp. 41-50.
  • Parasuraman, A. - Zeithaml, V. A. & Berry, L. L. (1988), “SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality”. Journal of Retailing, 64 (1), pp. 12-40.
  • Parasuraman, A. (2004), “Assessing and improving service performance for maximum impact: insights from a two-decade-long research journey”. Performance Measurement and Metrics, 5, pp. 45-52.
  • Pareja, J. A.; Fernández, M. y Fuentes, J. A. (2019). Innovación metodológica en posgrado: Aprendizaje Basado en Proyectos. Profesorado. Revista de Currículum y Formación de Profesorado, 23 (3), 113-128. DOI: https://doi.org/10.30827/profesorado.v23i3.9497
  • Pareja, J. A.; Fuentes, J. A.; Fernández, M. y Hernández, A. M. (2017). Tutoring innovation in the Degree of Pedagogy: the proyect “Multidisciplinary Organization for European Adaptation to Higher Education”. En L. Gómez; A. López e I. Candel (Eds.). EDULEARN17 Proceedings, 1221-1225. IATED Academy
  • Park, B. - Moreno, R. - Seufert, T. y Brünken, R. (2011), “Does cognitive load moderate the seductive details effect? a multimedia study”. Computers in Human Behavior, 27 (1), pp. 5-10.
  • Patto, M. H. S. (2013), “O ensino a distância e a falência da educação”. Educação e Pesquisa, 39 (2).
  • Pereira, J. C. R. (2001), Análise de dados qualitativos: estratégias metodológicas para as ciências da saúde, humanas e sociais. São Paulo, EDUSP.
  • RAE. Real Academia Española. Institución (2019), Disponible en https://dle.rae.es/?w=excelencia.
  • Rinaldi, A. M. (2014), “A multimedia ontology model based on linguistic properties and audio-visual features”. Information Sciences, 277, pp. 234-246.
  • Sabbatini, R. M. E. (2014), Ambiente de Ensino e Aprendizagem via Internet: a Plataforma Moodle. Instituto Edumed – Educação à Distância. Disponible en: http://www.ead.edumed.org.br/file.php/1/PlataformaMoodle.pdf. (08/06/2014).
  • Schuelter, W. (2005), “Ambiente virtual de aprendizagem: reflexões sobre as mudanças na metodologia de ensino e o papel do profesor”. 12º Congresso ABED, pp. 1-9, Anais, Universidade de Santa Catarina – UNISUL.
  • Seattler, P. (2004), The evolution of american educational technology, Greenwich, IAP.
  • Shang, C. - Yang, F. y Huang Lyu, D. W. (2014), “Data-driven soft sensor development based on deep learning technique”. Journal of Process Control, 24 (3), pp. 223-233.
  • Snoj, B. - Korda, A. P. y Mumel, D. (2004), “The relationships among perceived quality, perceived risk and perceived product value”. Journal of Product & Brand Management, 13 (3), pp. 156-167.
  • Souza, P. N. P. (2009), “A revolução da EaD”. Agitação, XV (89).
  • Stefano, N. M. (2013), “Uso da análise fatorial para avaliar a qualidade dos serviços”. Iberoamerican Journal of Project Management (IJoPM), 4 (2), pp. 1-15.
  • Stefano, N. M. y Casarotto Filho, N. (2013), “Gestão do conhecimento e modelo SECI (Socialização-Externalização-Combinação-Internalização): na perspectiva do e-learning”. Iberoamerican Journal of Project Management (IJoPM), 4 (1), p. 1-19.
  • Swart, J. y Kinnie, N. (2007), “Simultaneity of learning orientations in a marketing agency”. Management Learning, 38 (3), pp. 337-357.
  • Thoms, B. y Eryilmaz, E. (2014), “How media choice affects learner interactions in distance learning clases”. Computers & Education, 75 (June), pp. 112-126.
  • Tobías, M. A. y Fuentes, J. A. (2019). Open Educational Resources and MOOC: the digital literacy of English as a foreign language. Espacios, 40 (19). URL: https://www.revistaespacios.com/a19v40n19/a19v40n19p14.pdf
  • Tobías, M. A.; Fuentes, J. A.; Duarte, M. C. y Luiz, A. (2016). Los cursos online masivos abiertos –MOOC como estrategia de marketing en la Universidad. Etic@net, Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, 16 (2), 349-370.
  • Varol, M. (2011), “Assessment of heavy metal contamination in sediments of the Tigris River (Turkey) using pollution indices and multivariate statistical techniques”. Journal of Hazardous Materials, 195, pp. 355-364.
  • Wang, F. Y. - Carley, K. M. - Zeng, D. y Mao, W. (2007), “Social computing: From social informatics to social intelligence”. Intelligent Systems, IEEE, 22 (2), pp. 79-83.
  • Wang, T-H. (2014), “Developing an assessment-centered e-Learning system for improving student learning effectiveness”. Computers & Education, 73, pp. 189-203.
  • Wild, R. H. - Griggs, K. A. y Downing T. (2002), “A framework for e-learning as a tool for knowledge management”. Industrial Management & Data Systems, 102 (7), pp. 371-380.
  • Yilmaz, Y. (2012), “Knowledge management in e-learning practices”. The Turkish Online Journal of Educational Technology (TOJET), 11 (2), pp. 150-155.