Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”

  1. Porcu, L.
  2. Del Barrio-García, S.
Journal:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Year of publication: 2022

Volume: 28

Issue: 5

Pages: 465-468

Type: Editorial

DOI: 10.1080/13527266.2022.2097297 GOOGLE SCHOLAR
Data source: Scopus