Determinants of Mobile Banking Users’ Loyalty

  1. Alonso-Dos-Santos, M.
  2. Soto-Fuentes, Y.
  3. Valderrama-Palma, V.A.
Journal:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Year of publication: 2020

Volume: 26

Issue: 5

Pages: 615-633

Type: Article

DOI: 10.1080/10496491.2020.1729312 GOOGLE SCHOLAR
Data source: Scopus