An Integrative Decision-Making Mechanism for Consumers’ Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics
ISSN: 2199-3211, 1562-2479
Année de publication: 2023
Volumen: 25
Número: 1
Pages: 59-79
Type: Article
ISSN: 2199-3211, 1562-2479
Année de publication: 2023
Volumen: 25
Número: 1
Pages: 59-79
Type: Article