How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination

  1. Prados-Peña, M.B.
  2. Crespo-Almendros, E.
  3. Porcu, L.
Journal:
Heritage

ISSN: 2571-9408

Year of publication: 2022

Volume: 5

Issue: 3

Pages: 2547-2564

Type: Article

DOI: 10.3390/HERITAGE5030133 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus