Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory

  1. Japutra, A.
  2. Higueras-Castillo, E.
  3. Liebana-Cabanillas, F.
Journal:
Journal of Strategic Marketing

ISSN: 1466-4488,  0965-254X

Year of publication: 2024

Volume: 32

Issue: 1

Pages: 80-99

Type: Article

DOI: 10.1080/0965254X.2022.2152476 GOOGLE SCHOLAR
Data source: Scopus