Paradigmas de la televisión en España
- Klaus Zilles (coord.)
- Joan Cuenca Fontbona (coord.)
- Josep A. Rom Rodríguez (coord.)
Editorial: Facultat de Comunicació Blanquerna ; Universitat Ramon Llull
ISBN: 9788493695996
Año de publicación: 2013
Páginas: 227-234
Congreso: International Conference on Communication and Reality (7. 2013. Barcelona)
Tipo: Aportación congreso
Resumen
In this paper, we will formulate ten paradigms about the current situation in the Spanish television industry, from the analysis of the structural, economical, social and technological agents involved in his development. The public policies in communication have shown their temporary character and didn’t consider the future development of the medium. Though the reports about the future of the television have foreseen more prominence for the online television, the Spanish broadcast television networks reached records in consumption of television in 2012. Paradoxically, the high reduction of the advertising investment in television questions the continuity the traditional funding by advertising. We’ll have to consider social and economic factor to understand the current conjecture of the broadcast television networks.