Examining the integrated marketing communication research corpus: a co-word analysis approach

  1. Lucía Porcu 1
  2. Salvador del Barrio García 1
  3. Francisco J. Muñoz Leiva 1
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Buch:
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
  1. Lucía Porcu (coord.)
  2. Salvador del Barrio García (coord.)

Verlag: Editorial Universidad de Granada ; Universidad de Granada

ISBN: 9788433868312

Datum der Publikation: 2021

Seiten: 87-91

Kongress: International Conference on Corporate and Marketing Communications (25. 2021. Granada)

Art: Konferenz-Beitrag

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