Unveiling the drivers and outcomes of IMC capability: Insights from consumer market companies in Pakistan
- Ayaz Ahmad 1
- Salniza Md. Salleh 2
- Selvan a/l Permual 2
- Lucía Porcu 3
- Wisal Ahmad 4
- 1 University Islamabad
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2
Northern University of Malaysia
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3
Universidad de Granada
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- 4 Kohat University of Science & Technology (Kohat, Pakistan)
- Lucía Porcu (coord.)
- Salvador del Barrio García (coord.)
Verlag: Editorial Universidad de Granada ; Universidad de Granada
ISBN: 9788433868312
Datum der Publikation: 2021
Seiten: 112-115
Kongress: International Conference on Corporate and Marketing Communications (25. 2021. Granada)
Art: Konferenz-Beitrag