Aproximación cienciométrica a la investigación en comunicaciónel caso de Marshall McLuhan
- Trillo Domínguez, Magdalena
- Moya-Anegón, Félix de
ISSN: 1386-6710, 1699-2407
Argitalpen urtea: 2008
Alea: 17
Zenbakia: 3
Orrialdeak: 303-309
Mota: Artikulua
Beste argitalpen batzuk: El profesional de la información
Laburpena
The application of the Cameo (CharacterizationsAutomatically Made and Edited Online) bibliometric techni-que -one of the most advanced methodologies for the analy-sis and representation of information- to the research historyof Marshall McLuhan allows us to create a scientific portraitof this Canadian communications expert. The Cameo portraitidentifies McLuhan¿s professional and academic interests, theauthors that most heavily influenced his wave-breaking theoriesand the evolution of his line of thought in current trends of Com-munication. By analysing the relational information of citationscontained in articles about McLuhan in the ISI Web of Science,we were able to create a map of his intellectual sojourns, inclu-ding signposts of the most influential authors in his professionalcareer, along with a second representation that shows the ¿foo-tprints¿ his writings have left in the world