Challenges and opportunities of sports industry during the covid-19 pandemic

  1. Hossein Abdolmaleki 1
  2. Sardar Mohammad 2
  3. Manuel Alonso-Dos-Santos 3
  4. Fernando García-Pascual 4
  1. 1 Islamic Azad University
    info

    Islamic Azad University

    Borūjerd, Irán

    ROR https://ror.org/0265k0q35

  2. 2 University of Kurdistan
    info

    University of Kurdistan

    Sanandaj, Irán

    ROR https://ror.org/04k89yk85

  3. 3 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

  4. 4 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Revista:
Journal of Sports Economics & Management

ISSN: 2340-7425

Año de publicación: 2022

Número: 12

Páginas: 41-67

Tipo: Artículo

Otras publicaciones en: Journal of Sports Economics & Management

Resumen

This paper aims to analyze the role of the Iranian sports industry, in the face of COVID-19, and how it faces the possibility of renewing itself and becoming a reference sector within the country's economy. The method of this research is qualitative-quantitative, and the method of data collection is the Delphi method. There are multiple social damages that have been obtained with the Corona virus, and it is the fitness industry that can help to diminish these obstacles that have arisen. Findings show that in this pandemic context, areas such as sports clubs, as well as the organization of sporting events or sport facilities, among others, are most at risk. Accurate identification of the effects of the coronavirus outbreak on the sport industry can lead to the process of adapting the sport industry's activities to the current situation and prepare sport managers and society to cope with similar events in the future. This paper tries to provide strategies to the fitness sector, both economic and social, in the face of the exceptional health situation that the world has experienced. Strategies such as subsidies, promotion of sports culture, etc

Referencias bibliográficas

  • Abdolmaleki, H., Soheili, B., Varmus, M. and Khodayari, A. (in press) Presenting a new mixed method for measuring service quality of health clubs, International Journal of Sport Management and Marketing, Vol. X, No. Y, pp.xxx–xxx.
  • Abdolmaleki, H., Mirzazadeh, Z. S., & Ghahfarokhi, E. A. (2018). Identify and priorities factors affecting sports consumer behaviour in Iran. International Journal of Sport Management and Marketing, 18(1/2), 42-62.
  • Aghaei Shahri, M. S., Memari, Z., & Saadati, M. (2018). A Recognition of Areas and Infrastructures of Iran Sport Industry. Journal of Sport Management, 10(4), 627-645.
  • Baldwin, R., & di Mauro, B. W. (2020). Economics in the Time of COVID-19. A VoxEU. Org Book, Centre for Economic Policy Research, London. Accessed, 26.
  • Boyatzis, R. E. (1998). Transforming qualitative information: Thematic analysis and code development. sage.
  • Breesch, D., Vos, S., & Scheerder, J. (2015). The financial viability of the fitness industry in Belgium. Sport, Business and Management: An International Journal, 5(4), 365-385.
  • Burgess, J., Mitchell, P., & Münch, F. (2018) Social media rituals: The uses of celebrity death in digital culture. In Papacharissi Z (Ed.) A networked self and birth, life, death (A Networked Self series): Routledge, United States of America, pp. 224-239.
  • Dalkey, N., & Helmer, O. (1963). An experimental application of the Delphi method to the use of experts. Management Science, 9(3), 458-467.
  • Dalkey, N., Brown, B., & Cochran, S. (1970). Use of Self-Ratings to Improve Group Estimates: Experimental Evaluation of Delphi Procedures. Technological Forecasting, 1(3), 283-291.
  • Dalkey, N.C. (1969). An Experimental Study of Group Opinion: The Delphi Method. Futures, 1(5), 408-426.
  • Dietz, T. (1987). Methods for Analyzing Data from Delphi Panels: Some Evidence from a Forecasting Study. Technological forecasting and social change, 31(1), 79-85.
  • Dosti, M. (2012). Identification and ranking of barriers and factors of development of selected soccer clubs in Mazandaran province. Research on Sports Management and Motor Behavior, 12(23), 219-36. (Persian).
  • Dwyer, M. J., Pasini, M., De Dominicis, S., & Righi, E. (2020). Physical activity: Benefits and challenges during the COVID‐19 pandemic. Scandinavian Journal of Medicine & Science in Sports, 30(7), 1291.
  • Ebrahim, S. H., & Memish, Z. A. (2020). Covid-19: Preparing for superspreader potential among Umrah pilgrims to Saudi Arabia. The Lancet, 395(10227), e48. https://doi.org/10.1016/S0140-6736(20)30466-9.
  • Ebrahim, S. H., Ahmed, Q. A., Gozzer, E., Schlagenhauf, P., & Memish, Z. A. (2020). Covid-19 and community mitigation strategies in a pandemic. BMJ, 368, m1066. https://doi.org/10.1136/bmj.m1066.
  • Ehsani, M., Saffari, M., Amiri, M., & Koozechian, H. (2014). Designing model of public sports of Iran. Journal of Sport Management Studies, (27), 87-108. (Persian).
  • Erffmeyer, R.C., Erffmeyer, C.S., & Lane, I.M. (1986). The Delphi Technique: An Empirical Evaluation of the Optimal Number of Rounds. Group and Organization Studies, 11. 120-128.
  • Eschenfelder M. (2007). Economics of sport. Fitness Information Technology.
  • Futterman, M., Draper, K., Belson, K., & Blinder, A. (14 March 2020). The Financial Blow of the Coronavirus on Sports. The New York Times.https://www.nytimes.com/2020/03/14/sports/sports-coronavirus-impact.html.
  • Ghasemi, H., & Keshtkar, S. (2011). The role of trust in sports media in its impact on athlete students. Quarterly Journal of Sport Science Research, 2(5), 75-89. (Persian).
  • Goodarzi, M., Eslami, A., & Alidoust Ghahfarokhi, E. (2015). Identification effective factors on developing public sports culture via IRIB. Journal of Applied Researches on Sport Management, 3(15), 11-27. (Persian).
  • Hsu, T., & Yang, T. (2000). Application of fuzzy analytic hierarchy process in the selection of advertising media. Journal of Management and Systems, 7(1), 19-39.
  • Hussler, C., Muller, P., & Rondé, P. (2011). Is diversity in Delphi panelist groups useful? Evidence from a French forecasting exercise on the future of nuclear energy. Technological Forecasting and Social Change, 78(9), 1642-1653.
  • Inoue, Y., Heffernan, C., Yamaguchi, T., & Filo, K. (2018). Social and charitable impacts of a charity-affiliated sport event: A mixed methods study. Sport Management Review, 21(2), 202–218.
  • Ippolito, G., Hui, D. S., Ntoumi, F., Maeurer, M., & Zumla, A. (2020). Toning down the 2019-nCoV media hype—and restoring hope. The Lancet Respiratory Medicine, 8(3), 230-231. https://doi.org/10.1016/S2213-2600 (20)30070-9.
  • Irajpour, A., Mojarrad, N., & Dabagh rezaieh, F. (2016). Investigation the role of mass media in cultural development of Iran amateur and professional sports. Biannual Journal of Sport Development and Management, (2)9, 35-54. (Persian).
  • Ishikawa, A., Amagasa, M., Shiga, T., Tomizawa, G., Tatsuta, R., & Mieno, H. (1993). The max-min Delphi method and fuzzy Delphi method via fuzzy integration. Fuzzy Sets and Systems, 55(3), 241-253.
  • Kahraman, C., Cebeci, U., & Ruan, D. (2004). Multi-attribute comparison of catering service companies using fuzzy AHP: The case of Turkey. International Journal of Production Economics, 87(2), 171-184.
  • Khosro Manesh, R., Khabiri, M., Khanifar, H., Alidost Ghahfarokhi, E.,
  • & Zarei Matin, H. (2019). Designing the Conceptual Model of Iran's
  • Sports Industry. Sport Management Studies. 11 (57):17-38. (Persian).
  • DOI: 10.22089/smrj.2017.4384.1843
  • Liu, Y., Lee, J. M., & Lee, C. (2020). The challenges and opportunities of a global health crisis: the management and business implications of COVID-19 from an Asian perspective. Asian Business & Management, 19, 277-297.
  • Mamdani, E. H., & Assilian, S. (1975). An experiment in linguistic synthesis with a fuzzy logic controller. International Journal of Man-Machine Studies, 7(1), 1-13.
  • Martino, J. (1983). Technological Forecasting for Decision Making (2nd Ed.). New York: Elsevier.
  • McCloskey, B., Zumla, A., Ippolito, G., Blumberg, L., Arbon, P., Cicero, A., Endericks, T., Lim, P. L., & Borodina, M. (2020). Mass gathering events and reducing further global spread of COVID-19: a political and public health dilemma. The Lancet, 395(10230). https://doi.org/10.1016/S0140-6736 (20)30681-4.
  • Meek, A., (1997). An estimate of the size and supported economic activity of the sport industry in United States. Sport Marketing Quarterly, 6, 15-22.
  • Mhalla, M. (2020). The Impact of Novel Coronavirus (COVID-19) on the Global Oil and Aviation Markets. Journal of Asian Scientific Research, 10(2), 96-104.
  • Mohr, M., Nassis, G. P., Brito, J., Randers, M. B., Castagna, C., Parnell, D., & Krustrup, P. (2020). Return to elite football after the COVID-19 lockdown. Managing Sport and Leisure, 1-9.
  • Monazzami, M., Alam, Sh., & Shetab Boshehri, S. N. (2011). Determining the factors affecting the development of physical education and women's sports of the Islamic Republic of Iran. Sports Management, (10), 151-68. (Persian).
  • Morrison, E. R., & Saavedra, A. C. (2020). Bankruptcy’s Role in the COVID-19 Crisis. Available at SSRN 3567127.
  • Naghadehi, M. Z., Mikaeil, R., & Ataei, M. (2009). The application of fuzzy analytic hierarchy process (FAHP) approach to selection of optimum underground mining method for Jajarm Bauxite Mine, Iran. Expert Systems with Applications, 36(4), 8218-8226.
  • Nair, N., Taylor, Z. E., Evich, C. D., & Jones, B. L. (2020). Relations of positive parenting, effortful control, and resilience in rural midwestern Latinx early adolescents. Children and Youth Services Review
  • Negin Taji, V., Javanshir, H. & Chagar, M. (2017). Identification and Prioritization, The Key Factors of the Success of Small and Medium Business Enterprises in Achieving the Global Classroom Approach: CFA / FUZZY AHP Case Study: Small and Medium Enterprises of Shiraz, International Congress on the Perspectives of World Class Management, March 2017, Tehran.
  • Norouzi Seyed, H. (2020). Understanding Lived Experience of Iranian Professional Athletes from COVID-19 pandemic (a phenomenological approach). Sport Management Studies. doi: 10.22089/smrj.2020.8854.3014. (In Persian)
  • Okoli, C., & Pawlowski, S. D. (2004). The Delphi method as a research tool: an example, design considerations and applications. Information & management, 42(1), 15-29.
  • Ozili, P. K., & Arun, T. (2020). Spillover of COVID-19: impact on the Global Economy. Available at SSRN 3562570.
  • Park, S. H., Mahony, D. F., & Greenwell, T. C. (2010). The measurement of sport fan exploratory curiosity. Journal of sport management, 24(4), 434-455.
  • Pitts, B. G., Fielding, L. W., & Miller, L. K. (1994). Industry segmentation theory and the sport industry: Developing a sport industry segment model. Sport Marketing Quarterly, 3(1), 15-25.
  • Rizvandi, A., Sadegh, M., Jalilvand, M. (2020). Examining the challenges of sport business in COVID-19 virus period and outlining solutions. Sport Management Studies. doi: 10.22089/smrj.2020.8872.3026. (In Persian)
  • Rossi, L., Breuer, C., & Feiler, S. (2019). Determinants of non-profit sports clubs’ perceived competition from commercial sports providers. Sport Management Review, article in press.
  • Saeidi Majd, N., Abdolmaleki, H., & Khodatari, A. (2020). Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM. Research sponsorship, management and marketing of sports, 1(3), 50-26.
  • Saffari, M., & Gharah, M. A. (2016). Identification and ranking of environmental factors affecting the popularization of Iranian recreational sports. Sports Management, 8(1), 51-68. (Persian).
  • Salisu, I., Hashim, N., Mashi, M.S. & Aliyu, H.G. (2020). Perseverance of effort and consistency of interest for entrepreneurial career success: does resilience matter?. Journal of Entrepreneurship in Emerging Economies,12 (2), 279-304.
  • Seyed Ameri, M. H., & Ghorban Berdi, M. A. (2012). Explaining solutions for attraction and increase of participation citizens in public and recreational sports programs (Case study: Orumieh). Journal of Sport Management and Motion Sciences Research, 2(4), 23-35. (Persian).
  • Shabani, A. M., Rezaee Soufi, M., & Farahani, A. (2014). Study the current challenges in the quadruple sports of the country (Delphi Study). Journal of Contemporary Research in Sport Management, 4(8), 65-80 (Persian).
  • Shahbazi, M., Shaabani Moghadam, K., & Saffari, M. (2013). Public sports: Necessities, barriers and solutions. Journal of Parliament and Strategy, (76), 69-98. (Persian).
  • Shahyad, S., Mohammadi, M, T. (2020). Psychological Impacts of Covid-19 Outbreak on Mental Health Status of Society Individuals: A Narrative Review. Journal of Military Medicine, 22(2), 184-192.
  • Terry, G., Hayfield, N., Clarke, V., & Braun, V. (2017). Thematic analysis. The Sage handbook of qualitative research in psychology, 17-37.
  • Tojjari FK, Mehdi; Khodayari, Abbas. Media Activity. Tehran: bamdadketab; 2008. (In Persian).
  • Torlakovic, A., Muftic, M., Radjo, I., Talovic, M., & Mahmutovic, I. (2014). Evolution of sports-medical team management in the program of posture correction in children. Materia Socio Medica, 26(2), 104.
  • Widdop, P., Bond, A., & Parnell, D. (2020). Covid 19 v Euro 20. Retrieved from: https://footballcollective.org.uk/2020/03/11/covid-19-v-euro-2020/.
  • World Health Organization. (2020a). Who, Coronavirus disease (COVID-19) outbreak. (2020). https://www.who.int/emergencies/diseases/novel-Coronavirus-2019.
  • Wu, H. H., Chang, E., & Lo, C. F. (2007), “Applying RFM model and K-means method in customer value analysis of an outfitter”, International Conference on Concurrent Engineering, New York.
  • Young, J. (03 April 2020). Coronavirus could cause $1 billion loss for NBA, NHL and MLB broadcasters, ad firm says. https://www.cnbc.com/2020/04/03/coronavirus-could-cause-1-billion-loss-for-nba-nhl-and-mlb-broadcasters.html
  • Zadeh, L. A. (1965). Fuzzy sets. Information and Control, 8(3), 338-353.