What determines the loyalty of university graduates? Analysis of sociodemographic factors and university experience

  1. Luque-Martínez, T.
  2. Doña-Toledo, L.
  3. Faraoni, N.
Journal:
Journal of Marketing for Higher Education

ISSN: 1540-7144,  0884-1241

Year of publication: 2023

Type: Article

DOI: 10.1080/08841241.2023.2172643 GOOGLE SCHOLAR
Data source: Scopus