Introducing Analytics Talent in the Equation on Business Value of Social Media Capability: An Empirical Investigation
- Castillo, Ana
- Benitez, Jose
- Llorens, Javier
- Braojos, Jessica
Book:
AMCIS 2017 PROCEEDINGS
ISBN: 978-0-9966831-4-2
Year of publication: 2017
Congress: 23rd Americas Conference on Information Systems (AMCIS)
Type: Conference paper