Crafts in the “La Tienda de la Universidad de Granada”.Project replica hydraulic tiles chapel Colegio Máximo de Cartuja

  1. Joan Sanz Sánchez 1
  2. Velasco Aranda, Rosario
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Revista:
I+Diseño: revista internacional de investigación, innovación y desarrollo en diseño

ISSN: 1889-433X

Año de publicación: 2019

Volumen: 14

Número: 14

Páginas: 186-200

Tipo: Artículo

DOI: 10.24310/IDISENO.2019.V14I0.7100 DIALNET GOOGLE SCHOLAR

Otras publicaciones en: I+Diseño: revista internacional de investigación, innovación y desarrollo en diseño

Resumen

Crafts as part of the objective in the design of the strategic plan for the relaunch and update of “La Tienda de la Universidad de Granada”. This initiative is linked to research translated into product design, as a reflection of the local and cultural context that defines this university, its history, geography, heritage, authenticity and idiosyncrasy. A unique way of doing and understanding, with original, local and sustainable character. The commercial products generated by this institution have a double function, being an image and breathing university, as well as reinforcing the values of the city it represents, since it has a national and international positioning, due to the tourist influx that the city receives.of each project, aiming to generate a broad view of Sociotechnical Innovations