Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach

  1. Abbasi, G.A.
  2. Goh, Y.N.
  3. Iranmanesh, M.
  4. Liebana-Cabanillas, F.
Journal:
Journal of Marketing Theory and Practice

ISSN: 1944-7175,  1069-6679

Year of publication: 2024

Volume: 32

Issue: 3

Pages: 413-434

Type: Article

DOI: 10.1080/10696679.2023.2218098 GOOGLE SCHOLAR
Data source: Scopus